Media Blockchain: Authenticity in Digital Art

Blockchain technology is often presented as a solution to digital ownership problems. In entertainment, it can potentially record transactions involving digital artwork, collectibles, licences and royalty arrangements.

But there is an important distinction between a technical record and legal title.

If someone uploads another person's artwork to a blockchain and sells the associated digital asset, the blockchain may record the transaction but cannot itself transform the seller into the copyright owner.

Title must still be established through legal documentation.

Smart contracts can automate certain transactions. They may transfer funds when specified conditions are satisfied.

However, code cannot necessarily resolve questions concerning fraud, misrepresentation, copyright infringement or contractual interpretation.

One potentially valuable use is the tracking of transactions and contractual royalty arrangements. This may make certain commercial relationships easier to audit.

Blockchain is best understood as a technological tool that can support legal rights rather than replace them.

The strongest model combines blockchain records with conventional agreements establishing ownership, licensing, warranties and dispute resolution.